As the automotive world looks forward to Beijing, and what promises to be one of the most significant auto show in this year's calendar, Car Design News is actively contributing to the focus on China by hosting three events -- CDN Interior Motives China Conference, Car Design Awards China and Car Design Night.
Massive investment has delivered huge car production volume recently, but more exciting from our perspective are the number of new design studios opened and designers hired. These include a rash of recent senior designer appointments -- many from outside China -- who will play an important role in the application of design creativity.
"Advanced, professional and impressive," commented Xie Lei, an exterior designer with Chery, after last year's conference, which took place in Shanghai. From outside China came Fiat Brasil's Chief Interior Designer Mateus Silveira, who praised it as the place "where interior designers meet to share new and inspiring ideas". Summing up was Tan Yali, from the color and trim team at Ford Chang'an. "I like it, it's very useful," he said.
The third of Car Design News' trio of Beijing events will be the official Car Design Night, providing a place for professional designers to relax and network among their peers on the evening of Monday April 23 at the end of the first press day of the auto show.
