Inside the Hollywood Home of Social Media’s Stars. (Don’t Be Shy.)
“Being able to surround yourself with other creative people helps.”
These days, Ms. Cerny is in the top tier of influencers, with 18.8 million Instagram followers and 1.1 million subscribers to her YouTube vlogs, the popular YouTube format
that marries a daily diary with the artificial drama of reality TV.
The video has had more than 12 million views, and soon Mr. Diaz became an influencer on his
own, reaching more than one million Instagram followers a few months after it was posted.
There is always the whisper that some other, nearby building is the new hot spot with more welcoming rules for social media stars,
but 1600 Vine remains the most prominent and best known.
A star like Mr. Paul has his pick of sponsorship deals,
but he took a liking to his new neighbors, so he concocted a bet — or, more accurately, a social media story line.
“Now, they’re some of the biggest people on whatever platform they’re on.”
The origins of 1600 Vine as a social media launching pad are rooted, appropriately enough, in the video platform Vine.
“As a business expense,” Mr. Offer said, “this place pays for itself.”
Calling 1600 Vine home is still no guarantee of influencer status.
