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Italy's legendary Borsalino hat brand seeks to stage a comeback

2023-04-05 1,757 Dailymotion

After its 2017 bankruptcy and a subsequent change of ownership, the legendary handcrafted hat brand Borsalino is staging a revival. The 166-year-old brand is now endorsed by a French-Italian financier. Borsalino aims to win over a young and diverse audience.