Yesterday was a day of emotions, pride and belonging at the Alfa Romeo Museum in Arese; it brought together different generations, cultures and countries in the name of authentic passion and a visceral bond with the Biscione brand. The special aspect was the celebrations of two symbolic anniversaries, which tell the same story from different perspectives: the 116th anniversary of Alfa Romeo, founded in Milan in 1910 and which has become a global icon of motoring, and the 50th of the Museum that preserves its memory, values, iconic models and sporting feats.
A memorable, intense event involving hundreds of cars from the past and present, as well as thousands of enthusiasts from all over the world, including members of the 300 official clubs scattered around the four corners of the globe. After all, the bond between the Italian brand and its fans has always been unique in the automotive scene: a profound, authentic relationship that has given rise to a significant global community, further strengthening Alfa Romeo's status as a love brand.
The leading lights at the event included the new 33 Stradale and Giulia Quadrifoglio Luna Rossa, developed as part of the BOTTEGAFUORISERIE universe. The former, the fascinating two-seater coupé made in only 33 units, combines heritage and the future, and is produced according to a unique artisanal process with the highest quality standards and obsessive attention to detail. Alongside, the new limited series of ten units, all of which have already been sold, and the first result of the partnership between Alfa Romeo and Luna Rossa, two outstanding Made in Italy undertakings due to face the Louis Vuitton 38th America's Cup together in the iconic Bay of Naples in 2027.
