Digital marketing is the promotion of products or services using digital channels like search engines, social media, email, and websites. Key elements include:
SEO (Search Engine Optimization): Improving a website’s ranking on search engines to attract organic traffic.
Content Marketing: Creating valuable content to engage and educate audiences.
Social Media Marketing: Promoting brands on platforms like Facebook, Instagram, and LinkedIn.
PPC (Pay-Per-Click): Paid ads where advertisers pay when users click on their ads.
Email Marketing: Sending promotional messages to a targeted audience through email.
It helps businesses reach a global audience cost-effectively.
