On today’s episode of Power House, Diego sits down with two big names in housing: Varun Krishna, the CEO of Rocket Companies, and Jay Bray, the CEO of Mr. Cooper. They discuss combining powerful brands and redefining what it means to own a home in the U.S.
Varun shares how the “Own the Dream” campaign has been a complete marketing revolution for Rocket. He also breaks down the strategy behind acquiring both Redfin and Mr. Cooper, and how they’re building a fully integrated experience across the entire homeownership journey.
Jay dives into the shared vision that drove the Mr. Cooper deal and discusses how Rocket’s AI-driven platforms will transform mortgage servicing and broker partnerships.
Varun and Jay will be joining us on stage this year at The Gathering, alongside Redfin CEO Glenn Kelman. Dont miss out — register here!
Here’s what you’ll learn:
Own the Dream is a revolutionary marketing strategy for Rocket.
Mergers and acquisitions are key to achieving growth.
Homeownership is the core focus of Rocket's strategy.
AI will play a significant role in optimizing the mortgage process.
The future of servicing is about growth and integration.
Related to this episode:
Agenda | 2025 HousingWire: The Gathering
https://events.housingwire.com/the-gathering-by-housingwire/agenda/session/1627122
BREAKING: Rocket CEO Varun Krishna Returns to The Gathering for Keynote Fireside Chat | HousingWire
https://www.housingwire.com/articles/breaking-rocket-ceo-varun-krishna-returns-to-the-gathering-for-keynote-fireside-chat/
Rocket Companies to acquire Mr. Cooper in bombshell $9.4B deal | HousingWire
https://www.housingwire.com/articles/rocket-companies-to-acquire-mr-cooper-in-bombshell-9-4b-deal/
Rocket’s 'Apple of homeownership' flywheel is getting more complex | HousingWire
https://www.housingwire.com/articles/rocket-mortgage-mr-cooper-group-redfin-apple-of-homeownership-flywheel/
Varun Krishna shares Rocket’s plan to “become the Apple of homeownership” | HousingWire
https://www.housingwire.com/podcast/varun-krishna-shares-rockets-plan-to-become-the-apple-of-homeownership/
Rocket Companies announces deal to acquire Redfin for $1.75 billion | HousingWire
https://www.housingwire.com/articles/rocket-companies-announces-deal-to-acquire-redfin-for-1-75-billion/
Rocket Companies
https://www.rocketcompanies.com/
Mr. Cooper
https://www.mrcooper.com/
Jay Bray | LinkedIn
https://www.linkedin.com/in/jay-bray-mrcoopergroup
Varun Krishna| LinkedIn
https://www.linkedin.com/in/varun-krishna-30019a22/
Enjoy the episode!
