Sydney Sweeney is launching a lingerie brand, according to sources, which is reportedly backed by Jeff Bezos and Lauren Sánchez, as reported by Fox Business. The actress has spent the past year developing the project, which she considers a personal passion. Ben Schwerin, a partner at Coatue Management and former Snap executive, is reportedly backing Sweeney’s lingerie brand, according to the Economic Times. Founded in 1999, Coatue manages $54 billion in assets and is known for investing in high-profile startups like OpenAI, SpaceX, and xAI, according to The Wall Street Journal. Sweeney has partnered with major global brands, including Kérastase, Bai, HeyDude, and Laneige, during her rise to fame, according to Fox Business. Her appearance at Bezos and Sánchez's June wedding now appears connected to reports linking her new venture to Bezos-backed funds, according to Fox Business.
