A major new psychological study could spell the end of the hold music as we know it.
Led by music psychologist Dr Mimi O'Neill, researchers at the University of York put 2,540 participants ‘on hold’ - playing them hours of songs and sounds to test their response.
Participants found trivia to be ‘calming, entertaining, and mentally stimulating’ compared to music, though some added it would become ‘irritating’ if it were on a continual loop.
