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A Restaurant Sign So Famous the Texas Governor Got Involved. El Arroyo’s Playbook for Building a Brand

2025-10-15 130 Dailymotion

Ellis Winstanley, co-owner of Austin’s El Arroyo and CEO of Axial Shift, turned a quirky restaurant sign into a cultural phenomenon while also building software to solve operators’ biggest headaches.

Watch now to learn about turning a restaurant sign into a media brand, pulling off a statewide April Fool’s prank, and building tech that helps operators stay focused on hospitality.

Sponsored by:
• TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc