Meghan Markle and Prince Harry extended their Netflix deal in August 2025, a move that signals continued investment as their content-to-commerce strategy is tested.
The August 2025 Netflix deal extension followed strong viewership for “With Love, Meghan” and reflects confidence in Archewell’s pipeline. Meghan Markle and Prince Harry are aligning the As Ever lifestyle brand with upcoming Netflix projects as stakeholders assess consistency and relevance.
American Riviera Orchard rebranded to As Ever in 2025, adding jams, wines, candles, and later homeware, with mixed U.S. engagement and some sellouts. PR expert Renae Smith says long-term success requires a clear lifestyle point of view.
Spring 2026 brings an As Ever cookbook tied to “With Love, Meghan” and development on “Meet Me at the Lake,” extending the content-to-commerce test.
