Fanatics Sportsbook makes its Super Bowl LX debut by leaning straight into one of the internet’s most persistent sports myths: the so-called “Kardashian Kurse.” Titled Bet on Kendall, the spot stars Kendall Jenner, who fully embraces the memes, speculation, and online lore surrounding her name. Rather than dodge the conversation, Fanatics Sportsbook turns it into the punchline, using self-awareness and humor to make a bold first impression on the Super Bowl stage.
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