Super Bowl LX generated massive betting activity, but the biggest winners may not have been traditional sportsbooks. Bank of America analysts say prediction market platform Kalshi saw huge volume during the Seattle Seahawks vs. New England Patriots matchup, while sportsbooks could have faced pressure after the Seahawks covered the spread.
With $1.76 billion wagered legally on the Super Bowl, this video breaks down how betting volume, payout exposure, and shifting market dynamics are changing the sports betting landscape.
