Another day, another "bombshell" update on the Alexander Isak transfer saga between Newcastle and Liverpool. This time, the player himself has taken to Instagram to reiterate his stance that promises have been broken, while the club deny any were ever made.So what's really going on? And why has every small detail of this played out in public? Adam Clery explains how this saga perfectly illustrates how transfer stories are used by clubs, players, agents, and journalists, as part of their very business model.
