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Study shows gambling companies use social media to target young women

2026-03-28 980 Dailymotion

Gambling companies are using social media to normalise betting and promote it as fun and harmless. A recent Deakin University study found that the tactic was aimed at women, using influencers and lifestyle marketing. Professor Samantha Thomas co-authored the report and says the government is putting the interests of gambling companies ahead of the wellbeing of Australian youth.