In this interview, Kristen Brancaccio shares how she transitioned from romance pilots and digital content into the fast-growing world of vertical dramas. She discusses pacing, emotional hooks, cliffhangers, production realities, directing for mobile audiences, and why romance, revenge, mystery, and strong emotional storytelling thrive in short-form content. Kristen also explores the differences between Chinese and U.S. vertical drama platforms, the rise of female creators, and what kinds of stories could shape the future of the industry. Interview By Wenwen Han.
