In a major step toward promoting Pakistan’s rich cultural heritage and breathtaking landscapes, Pakistan Tourism Development Corporation (PTDC) has entered into a strategic collaboration with Vivo. This partnership aims to showcase Pakistan’s tourism potential on a global scale by leveraging digital innovation, storytelling, and cutting-edge technology. From the majestic northern mountains to vibrant cultural hubs, the initiative is set to attract international travelers and position Pakistan as a must-visit destination worldwide.
