WhatsApp is finally testing a paid subscription – WhatsApp Plus. In this video, we break down everything you need to know: features, pricing, free trial, and why Meta is doing this now.
Key takeaways:
WhatsApp Plus is an optional subscription for custom icons, themes, ringtones, and notification tones.
Subscribers can pin up to 20 chats (free tier: only 3).
No ad removal from Status – Meta continues monetising that separately.
Pricing rumoured at €2.49/month (Europe) or $0.82/month (US) with a 1-month free trial.
Meta’s paid messaging business hit a $2 billion annual run-rate in Q4 2025.
The test is limited to a small user base – not yet a major revenue driver.
Sources: Meta spokesperson statement, Q4 2025 earnings call, early tester reports.
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