Boycott Lenskart: Lenskart transformed India’s eyewear market with affordable pricing, tech innovation, and omnichannel strategy. But a recent controversy and boycott trend have raised serious questions about brand trust. In this video, we break down Lenskart’s journey, business model, growth numbers, and the latest backlash. Is this just a temporary setback or a bigger risk for the brand’s future? Watch the full case study to understand.
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