Growth is the goal, but in mortgage operations, it can quickly become the problem. In this conversation, Rudy Zabran, COO of Consolidated Analytics, joins Allison LaForgia to break down what it really takes to scale despite market uncertainty, in a high-cost environment without introducing operational breakdowns.
Zabran began by emphasizing that growth and execution are inseparable. “Growth and innovation. They’re not disconnected from execution. Ultimately, they rely on the executional framework,” he said. “If you can build a sales engine, but if you don't have the execution discipline to get things done, you create backlogs. And backlogs are not a great customer experience ever.”
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