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Sport's Cutting Edge Episode 107: “Don’t think, DO!” Tradable Bits’ Mike Morris with Agentic AI

2026-05-12 8 Dailymotion

Tradable Bits run data-backed fan engagement for the Dallas Mavericks, San Antonio Spurs, Buffalo Bills, and the AFL.

Mike Morris- after a combined 15 years at Southern Cross Austereo and Cricket Australia- now running APAC.

Mike tells us about Tradable’s pioneering launch of Agentic AI fan solutions for sports teams and leagues.

With 80% of global young fans feeling disengaged from their teams, this could be the silver bullet to execute a tailor-made fan experience.