Digital platforms set to ignite PH football craze

Digital platforms set to ignite PH football craze

Digital platforms and lifestyle-driven content could play a key role in expanding football’s audience in the Philippines ahead of the FIFA World Cup 2026, according to global advertising firm Aleph during its media roundtable in Taguig City on Tuesday, May 12. Aleph said Filipino football fans are largely composed of Gen Z and young millennials, with social media and online highlights becoming major platforms for sports engagement and content discovery.

VIDEO BY JAMES DANIO

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