Umair understands that creating a product—and the story behind it—is never effortless. This clip captures his genuine passion for craftsmanship and the care poured into every detail. For Umair, building a home fragrance brand is rooted in purpose and responsibility. As the driving force behind House of Duaa’s ecommerce and digital growth, he continues to expand the brand’s reach while elevating the customer experience across platforms. Inspired by years of discovering fragrances throughout the Gulf region, Umair created House of Duaa to bring authentic Middle Eastern scents into modern homes through waterless diffusers and heritage-inspired oils that evoke warmth, serenity, and timeless elegance.
