You know it doesn’t make you happy anymore…
but you keep going anyway.
A relationship, a project, a subscription, a job.
Why?
Because of the sunk cost fallacy.
Your brain tells you:
“I’ve already invested too much to stop now.”
Time, energy, money, emotions…
the more you’ve invested, the harder it becomes to let go.
Even when continuing costs you even more.
And that’s exactly something we can work on in hypnosis.
Because by changing the way your brain perceives attachment, fear of loss, or guilt…
it becomes easier to step back.
Sometimes moving forward doesn’t require holding on tighter.
But learning how to let go.
