AI is no longer just a tool. It is becoming a workforce. Yet despite widespread adoption, very few companies report meaningful P&L impact. Most remain stuck augmenting existing workflows rather than rethinking execution itself. The real breakthrough comes from reinventing how work is done. When cognitive and physical workflows are redesigned around hybrid human-AI systems, the result is not an optimized version of the current enterprise. It is a fundamentally different model: the symbiotic enterprise, with new roles, new organizational forms, and new economics. This model unlocks growth well beyond productivity. But it also erodes many traditional sources of competitive advantage, creates new dependencies, and raises a critical question: as AI capabilities become available to all, where will durable differentiation actually come from? In this keynote, Kim Baroudy, Stéphane Bout, Senior Partners at McKinsey & Company, will explore how the symbiotic enterprise reshapes operating models and competitive dynamics, what it takes to navigate the transition without destabilization, and where lasting advantage will emerge in the AI era.
