MrBeast is joining the cast of ABC's Shark Tank as a guest shark for Season 18, launching this fall, alongside Beast Industries CEO Jeffrey Housenbold, Mindy Kaling, and J.J. Watt.
The casting comes as Shark Tank posted its lowest ratings in franchise history last season, and this season's guest roster leans more heavily on content creators and podcasters than ever before.
It's a strategy some are comparing to what worked for Dancing with the Stars, and it raises a bigger question about where broadcast television is headed next.
