Join Paolo Mulè, SVP Global Clients and Strategic Partnerships at Dailymotion, as he discusses a critical challenge facing the advertising industry: the disconnect between media KPIs and true business outcomes. He highlights how a decade-long reliance on proxy metrics has created fractures in campaign success measurement.
Discover how Dailymotion is bridging this gap by leveraging AI and its vast video data. With 5 billion video streams captured monthly, Dailymotion analyzes behavioral data, content context, and more to optimize campaigns.
This innovative approach goes beyond traditional metrics, focusing on deeper audience understanding, creative alignment, and measurable brand lift to ensure campaigns deliver tangible business results.
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