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Can $10 billion sneaker disruptor On topple Nike?

2026-07-23 50 Dailymotion

Known to many as "On Running", On shoes are everywhere: Olympic podiums to Paris Fashion Week to corporate offices.

In the latest episode of Behind the Business, Fortune’s Ruth Umoh visited On's headquarters, sports science lab, and the company’s new LightSpray factory in Zurich to learn about On’s next steps into innovative new footwear, apparel and accessories.