Ready to see how ASICS achieved a winning campaign? Discover how they partnered with Dailymotion Advertising to amplify their "Running Moves Your Mind" initiative and connect with runners like never before.
ASICS aimed to boost brand preference and ad recall by precisely targeting casual runners. Their strategy involved leveraging predictive targeting, analyzing survey data and contextual signals to pinpoint their ideal audience.
High-impact ad formats, including custom carousels and animated skins, were used to vividly showcase ASICS products and capture attention. AI neuroscience KPIs and perception diagnostics ensured creatives resonated, maximizing attention and brand impact.
This powerful campaign was delivered across the Dailymotion platform and connected publishers. Strategic targeting around key moments like the Berlin Marathon and World Mental Health Day further amplified ASICS' message.
The results speak for themselves: a remarkable 45% increase in brand lift and an 18% boost in ad recall. This Dailymotion activation proved to be the highest contributor, proving ASICS' effective race for audience attention.
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