PhonePe is moving beyond payments with the launch of PulsePro, an enterprise intelligence platform that uses aggregated and anonymised transaction data to help businesses understand India's markets at a hyperlocal level. From identifying high-potential expansion markets to tracking consumer spending patterns across regions and categories, PulsePro aims to turn real transaction behaviour into actionable business insights. In this conversation, Karthik Raghupathy, Head of Strategy at PhonePe, explains how the platform evolved from PhonePe Pulse and why data driven decision making could play a bigger role in India's growth story. Watch the full interview to learn how PulsePro works, who it's built for, and how PhonePe is transforming payments data into market intelligence.
