In this conversation with HousingWire’s Allison LaForgia, Blend Founder and Head Nima Ghamsari shared how the company is approaching AI with an ambitious goal. Rather than using the technology to make incremental improvements to existing mortgage workflows, Blend is considering what the lending process could look like if it were rebuilt around AI from the ground up.
“I think the biggest mistake people make when going into AI is trying to be too incremental,” Nima Ghamsari said. “Our approach is: What would this industry look like from the ground up?”
That means looking across the mortgage process for areas where AI can fundamentally change the way things are done. “All the work that we do as humans to underwrite files, process files, talk to consumers, serve consumers the right product, we are saying we think we can make that a lot better with AI,” he said. “AI is getting better every day.”
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