China’s ‘spicy strips' go global
At a gleaming new factory in China’s hinterland, hundreds of masked workers in white hygiene uniforms season, haul, and sift through mounds of latiao, one of the country’s favorite snacks and, recently, a viral overseas trend.
Spicy, sweet, and curiously chewy, Chinese latiao – literally “spicy sticks” – are often condemned as junk food, yet have nonetheless become an industry worth close to 100 billion yuan ($17.4 billion), with livestreams targeting youthful consumers and the fiery snacks even reaching overseas as TikTok users embrace them as part of a ‘Chinamaxxing’ trend.
AFP VIDEO
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