Political parties in Uttar Pradesh are stepping up efforts to woo Gen Z voters ahead of the 2027 assembly elections, with the 18-29 age group accounting for around 21 per cent of the state's electorate. The focus comes amid concerns over education, jobs and administrative issues. The state government has tightened monitoring of educational institutions and accountability measures, while the Samajwadi Party is developing a digital campaign using AI-generated content, memes and short-form videos to promote its employment and development agenda. Both the ruling party and opposition are increasingly focusing on youth concerns, recognising Gen Z's growing influence on online narratives and household voting decisions.
