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The RealReal is using AI to help price and authenticate items in seconds

2026-08-23 10 Dailymotion

The RealReal took over a decade to reach profitability, due in part to the hugely complex intake process involved in receiving, authenticating, pricing, listing, and delivering millions of unique items.

Fortune’s Phil Wahba goes behind the scenes at The RealReal’s authentication center in New Jersey to see how its new AI-powered intake tools are transforming the secondhand clothing industry.