A Beyonce and Katie Price lookalike are two of the contestants on this year's Big Brother.
Host Davina McCall kicked off the 11th and final series, describing it as: "the greatest show on earth." She promised that the cult reality programme would go out with a bang over the next 13 weeks.
14 contestants were picked to enter the circus themed house from over 80 hopefuls, who were unveiled before the launch.
First in was Josie Gibson, 25. She screamed her way through the doors and christened the living room sofa by doing a rollover onto it.
She was joined by Rachel White, a hairstylist, 23, who bears a striking resemblance to US superstar Beyonce.
In a twist the final contestant, Mario Mugan, was picked at random by Davina, but was told he would have to live in the garden dressed as a mole.
