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Measuring Influence with Klout CEO Joe Fernandez

2012-04-10 16 Dailymotion

Like it or not, Klout has become the standard by which our online influence is being judged. Klout CEO Joe Hernandez hosted an awesome SXSW party at the Klout Krib and shared some thoughts on the challenges of measuring social influcence. Lockergnome's Kelly Clay interviewed Joe about the Klout algorithm, the shift in the way scores are measured to supress chatty people, and the challenges of growing a social measurement company.