China's thirst for wine is growing at a rapid rate and some research groups believe the market will overtake North America's within the next two years.
Overseas producers are trying to take advantage of China's new-found taste for wine and quench the demand, but local vineyards are also gearing up to be part of the action.
It's a demand that is driving a thriving domestic industry where just over a billion litres produced in 2010.
Al Jazeera's Andrew Thomas, reports from Beijing.