Jen, founder of Vertical Drama Love, discusses how she transformed from a passionate fan into one of the most active advocates for the global vertical drama industry. Through reviews, fan awards, consulting, events, and industry research, she has helped connect fans, creators, and production teams across the world while pushing for greater legitimacy and recognition for the format. In this conversation, she explores the explosive growth of microdramas, the importance of fan communities, the rise of original storytelling beyond recycled IP, and growing concerns around shock-value content, misogyny, and excessive violence in female-led stories. Jen also shares insights into audience behaviour, the future of UK vertical productions, the rejection of AI-generated actors by fans, and why emotional storytelling, human connection, and stronger female representation will shape the next era of vertical drama. INTERVIEW BY WENWEN HAN
